Carla Fernández

Carla Fernández is a Mexico City-based fashion label inspired by the geometrics and textile richness of Mexico. Since her childhood, Carla Fernández has been a fan of Mexican culture. She has gained international acclaim for her extraordinary approach to preserving the rich cultural heritage of Mexico’s indigenous communities, transforming it into beautiful clothing, textiles and housewares. Her contemporary take on handcrafted methods, is proving ethical fashion can be striking, avant-garde and forward-looking.

A change agent and innovator, bringing new meaning to luxury fashion, Carla Fernández travels throughout Mexico visiting communities of artisans that specialize in handmade textiles, utilizing centuries-old indigenous techniques. Her labor-intensive approach is helping to sustain long-standing indigenous techniques and the people who collaborate with her. In the face of today’s “fast fashion”, she is helping young artisans understand they can earn a livelihood by continuing their family’s traditions instead of migrating to the city and eventually loosing their trade.

Fernández works closely with the artisans at the onset of each project, where techniques such as weaving or hand looming, are an integral part of the production of new pieces and collections, rather than adding decorative embellishments at the end of the creative process. Dyeing the textiles in mud, or wool felting using the artisans’ feet, are examples of some of the unique techniques practiced. The craftspeople become partners and are compensated fairly for their contributions.

In 2013, Carla was one of 11 worldwide recipients of the Prince Claus Award based in Amsterdam, which recognizes artists whose cultural actions have a positive impact on the development of their societies. She has had solo exhibitions at the Isabella Stewart Gardner Museum in Boston, MA / Museo Jumex in Mexico City / Heath Ceramics in San Francisco, CA / SIFA The O.P.E.N. Festival IN Singapore; and collective exhibitions at MAD Museum, New York; Palacio de Iturbide and Museo Amparo in Mexico City, among others.

The Brand has been featured in publications such as Elle, Vogue, i-D, *wallpaper, T The New York Times magazine, among others.

Our Team

WE BELIEVE THAT TO SUCCESSFULLY WORK WITH THE BEST ARTISANS, WE ALSO NEED TO EXCEL IN-HOUSE TO PRODUCE THE BEST FASHION.

CARLA FERNÁNDEZ – CREATIVE DIRECTOR

CRISTINA RANGEL – OPERATIONS DIRECTOR

ERIN LEWIS – HEAD OF DESIGN

ALFREDO FARAH – SALES MANAGER

DIEGO LACAYO JAÉN – PRESS & MEDIA

NATALIA ZERBATO – COMMERCIAL ADMIN. & OPERATIONS ASSISTANT

ANGÉLICA GARCÍA – HEAD OF PRODUCTION

ATHZIRI MAGAÑA – COMMUNITY DEVELOPMENT

PAULINA GARCÍA – PRODUCTION

PEDRO GONZÁLEZ – PRODUCTION

ISABELLA FERNÁNDEZ – SALES REPRESENTATIVE

KEVIN ALVAREZ – SALES REPRESENTATIVE

YANIS OLIVARES – SALES REPRESENTATIVE

The Square Root

FOR US:
TRADITION IS NOT STATIC AND FASHION IS NOT EPHEMERAL.

TRADITIONALLY, MEXICAN INDIGENOUS GARMENTS ARE MADE FROM WOVEN SQUARES AND RECTANGLES. THESE GEOMETRIC PIECES ARE FOLDED AND PLEATED TO BE TRANSFORMED INTO CLOTHES THAT TAKE THEIR OWN VOLUME AND FORM. EVEN THOUGH MANY COUNTRIES HAVE THE SAME GEOMETRICAL BASIS FOR THEIR TRADITIONAL CLOTHING, MEXICAN PATTERN-MAKING IS STILL QUITE UNIQUE.

FROM THE SPANISH CONQUEST ONWARDS, INDIGENOUS FASHION BEGAN TO IMITATE THE NEW TRENDS THE EUROPEANS HAD BROUGHT WITH THEM OF SHAPING CLOTHING ALONG THE BODY’S CURVES. MEXICAN TRADITIONAL ATTIRE THEN EVOLVED INTO AN EVEN MORE COMPLEX PLAY OF SHAPES STILL ONLY USING THE SQUARE AND THE RECTANGLE.

MEXICAN PATTERN-MAKING IS A UNIQUE TEXTILE ORIGAMI THAT REVEALS THE DNA OF THIS CULTURAL HERITAGE. THIS HAS BEEN THE SOURCE OF INSPIRATION OF OUR LABEL, TAKING THE SQUARES AND ORIGINS OF NATIVE GARMENTS TO CREATE CONTEMPORARY MEXICAN FASHION. THIS IS WHY WE HAVE LABELED OUR METHODOLOGY “THE SQUARE ROOT”.

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Artisan Network

WE WORK WITH ARTISANS FROM ALL OVER MEXICO, THAT ARE SPECIALISED IN CREATING TEXTILES AND HANDCRAFTS. WE’VE BEEN STUDYING THE DNA OF INDIGINOUS GARMENTS AND ANCIENT TECHNIQUES FOR A LONG TIME. WE APPLY METHODS THAT ARE FAMILIAR TO ARTISANS, MANY OF WHICH ARE THE SAME THAT HAVE BEEN USED FROM PRE-HISPANIC TIMES, TO CREATE NEW DESIGNS.

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